Budget drifts toward queries that never convert
We review search-term coverage, match types, and negative keyword coverage, then restrict what drains spend.
A spend profile that favours qualified enquiry.
Pay-per-click advertising
Buy attention deliberately, with relevance deciding the cost.
FastestRank builds and governs paid search accounts where structure, keywords, and landing pages work together, so budget follows genuine demand.
Who this service is for and how we work
Prioritised around qualified demand
Structure, negatives, and landing pages are ordered by their effect on enquiry quality, not by what is quickest to change.
Transparent about spend
Every recommendation comes with its reasoning, and reporting separates spend, enquiry quality, and the changes behind them.
Collaborative with your team
We align with whoever owns your offers, pages, and sales follow-up, so the account supports the whole pipeline.
Where paid search gets expensive
Wasted spend is usually a structure problem.
Accounts rarely leak budget in one obvious place. Loose match types, missing negatives, and generic landing pages quietly compound. We trace where the money goes and rebuild around qualified demand.
Ads promise what landing pages do not deliver
We map each ad group to its destination page and flag message, speed, and next-step mismatches.
Landing pages that continue the ad's conversation.
Nobody can explain why spend moved
We define pacing rules, a change log, and reporting so budget decisions are explainable and auditable.
A governance model your team can trust and check.
Illustrative sample
What you receive: a monthly paid search report.
Every paid engagement is anchored by a monthly report that separates spend, enquiry quality, and the changes behind them. The excerpt below uses sample data to show the format.
Qualified enquiry index
Monthly · indexed to January = 100 · spend held flat
Prioritised findings
- P1Negative keywordsHigh confidence
A broad-match ad group spends against job-seeker and DIY queries with no service fit.
- P2Landing alignmentHigh confidence
Three services share one ad group and send every click to the same generic page.
- P3PacingMedium confidence
The daily budget exhausts before the hours when enquiries historically arrive.
What is included
One engagement, four connected areas of work.
Account structure, keyword control, landing-page alignment, and budget governance are treated as parts of the same system.
Account and campaign structure
Organise campaigns so budget follows the services and markets that matter most.
- Campaign and ad-group architecture
- Match-type and bidding recommendations
- Conversion tracking review
Keywords and negative keywords
Control which queries the account enters and which it avoids, so relevance stays high.
- Search-term and intent mapping
- Negative keyword framework
- Query pruning and expansion guidance
Landing-page alignment
Continue the promise of the ad on the page, so relevance and clarity improve together.
- Ad-to-page message mapping
- Landing page recommendations
- Next-step and enquiry form guidance
Budget governance and pacing
Keep spend explainable with rules, logs, and reporting your team can audit.
- Pacing and prioritisation rules
- Change log and reporting format
- Review rhythm and escalation paths
How the engagement works
A shared path from context to controlled spend.
Each stage connects your commercial goals to a useful artifact, so paid search stays explainable and accountable.
- 01
Understand
We learn your services, margins, sales process, and what the account must achieve.
Agreed goals and account context
- 02
Diagnose
We review structure, search terms, landing pages, and conversion tracking.
Prioritised findings
- 03
Restructure and align
We rebuild campaigns, negatives, and page alignment in agreed stages.
Restructured account and page briefs
- 04
Govern and refine
We pace spend, review query quality, and report on enquiry outcomes.
Monthly report and pacing updates
Engagement options
Choose the level of support you need.
Each option uses a defined starting scope. We confirm fit, budget boundaries, and final deliverables before work begins.
Diagnostic starting point
PPC Account Review
For businesses that already advertise and need an independent view of where the budget goes.
$850
Starting at · one-time engagement
- Account structure and search-term review
- Landing-page alignment assessment
- Prioritised findings and recommended next steps
- Review call with the FastestRank team
PPC Setup & Restructure
For businesses that need the account rebuilt and landing pages aligned before spend scales.
$2,800
Starting at · scoped engagement
- Everything included in the PPC Account Review
- Campaign and ad-group restructure
- Negative keyword framework
- Landing page briefs and recommendations
- Conversion tracking verification
- Handover walkthrough with your team
Continued partnership
Ongoing PPC Management
For businesses that want query control, pacing, and reporting looked after every month.
$1,200
Starting at · per month
- Search-term and negative keyword upkeep
- Bid and budget pacing adjustments
- Ad copy and landing page iterations
- Monthly reporting on enquiry quality
- Change log with reasoned decisions
Questions before we begin
Straight answers about paid search.
The exact scope depends on the option and your account. It can include account and campaign structure, search-term and negative keyword work, landing-page alignment, conversion tracking review, budget pacing, and monthly reporting. We confirm the deliverables before work begins.
Yes. We start with a review of the account as it stands, then agree whether to improve what exists or rebuild specific areas. Where we need access, we request it through your own account at the role level the work requires.
It depends on your market, the services you are promoting, and the value of an enquiry. We help you set a budget you can sustain and judge, then show what the account does with it before recommending any increase.
No. FastestRank does not guarantee results. Auction prices, competitor behaviour, and conversion outcomes sit outside any agency's control. We commit to disciplined structure, transparent spend decisions, and honest measurement.
We begin with your services, target markets, current campaigns, and how enquiries are handled after the click. Depending on the agreed scope, we may also request read-only access to the advertising and analytics accounts involved.
Start with your account
Turn paid search spend into a decision you can explain.
Tell us what you advertise and where the budget goes today. We will use that context to start a practical conversation about fit and scope.