100+ free SEO tools, sorted by the job they do.

Google's free traffic and audience analytics platform.

Query data, indexing status, and Core Web Vitals straight from Google.

Bing's equivalent of Search Console, with its own keyword research data.

Deploy and manage analytics tags without editing site code.

Build dashboards from Search Console, GA4, and Google Sheets.

Session recordings and heatmaps with privacy-safe masking.

Full-featured analytics you can self-host — the classic GA alternative.

Lightweight, privacy-focused web analytics, self-hosted or cloud.

Simple, fast web statistics aimed at smaller sites.

Classic server log-file analyzer — no JavaScript required.

Real-time visitor tracking with a generous free plan.

Real-time analytics with on-site widgets and a free tier.

Privacy-first analytics with no cookie banner required.

The desktop crawler most technical SEOs reach for first.

See how search bots actually crawl your site, not how you assume they do.

Ancient but indestructible Windows crawler for broken links.

Free unlimited-URL desktop crawler for Windows.

The W3C's own recursive link checker.

Web-based broken-link scan with no installation.

One-off and scheduled dead-link scans across a whole site.

Desktop crawler with a free tier for smaller sites.

Free 10-point site report covering SEO, accessibility, and social.

One-page SEO health check with a free daily scan.

Free online sitemap generator for smaller sites.

Google's own volume data, free with an Ads account.

Search interest over time, by region and category.

Question-based keyword visualizer fed by autocomplete.

Maps the “People Also Ask” tree for any query.

Keyword volumes, ideas, and site audit from Neil Patel's tool.

Top 100 keyword ideas for any seed term or question.

Autocomplete suggestions across Google, YouTube, Bing, and Amazon.

Instant autocomplete ideas from seven engines on one screen.

Long-tail keyword suggestions by platform.

Search a database of real user questions for content angles.

Pulls thousands of autocomplete suggestions fast.

Extracts keywords from Reddit communities with volume context.

Desktop autocomplete scraper for Google, Amazon, eBay, Etsy, and YouTube.

Chrome extension that shows volumes right inside Google results.

Latent-semantic keyword ideas grouped by intent.

Top 100 backlinks for any domain or URL.

Full backlink and organic search reports for sites you verify.

Backlink data and Domain Authority with a free Moz account.

Toolbar showing DA, page elements, and markup as you browse.

Trust Flow and Citation Flow backlink intelligence.

Free backlink database with freshness filters.

Free suite of backlink, authority, and on-page checkers.

Tell Google which links to ignore — part of Search Console.

Journalist-source matching for earned links and PR coverage.

Source-matching platform connecting experts with publishers.

Ongoing requests from B2B journalists looking for sources.

Claim and manage the listing that powers local packs and Maps.

Bing's business listing manager — still underweighted by most local brands.

Manage how your business appears across Apple Maps.

Build a direct ask-for-a-review link to hand to customers.

Local SERP checker, citation tracker, and review link generator.

Keyword, backlink, and site-audit platform.

Keyword explorer, link explorer, and domain analysis in one place.

Four desktop tools — Rank Tracker, WebSite Auditor, SEO SpyGlass, LinkAssistant.

Dozens of quick browser utilities: plagiarism checker, position checker, and more.

Site audit and ranking tools with a free account tier.

All-in-one SEO platform with limited free daily queries.

Overlays Google algorithm updates on your Search Console traffic.

Validate structured data and preview rich results.

Check any page's schema.org markup against the vocabulary.

Generate validated JSON-LD for a dozen schema types.

Build correct hreflang annotations in seconds.

One click to see titles, meta, headings, and schema on any page.

Classic browser toolbar for disabling JS, outlining elements, and validating.

Accessibility evaluation — overlaps heavily with technical SEO.

Preview and generate how a page renders when shared.

Readability grading for the copy you are optimizing.

Word, sentence, and keyword-density counts while you draft.

Long-running collection of on-page, social, and link tools.

See any site's history — including yours — before a migration.

Estimated traffic and channel mix for competitor domains.

Identify the tech stack behind any site.

Browser extension and lookup for CMS, frameworks, and trackers.

Official WHOIS data for domain age and registration checks.

Domain Rating (DR) for any domain.

Estimated organic traffic for any domain or URL.

Spot search trends before they peak.

Free monitoring for brand mentions and competitor news.

Find outreach emails for link building, with a free monthly quota.

Free desktop and mobile SERP checker.

Google rank checker with free daily checks.

Preview and optimize how your result will render in Google.

Lab and field Core Web Vitals data from Google.

The audit engine behind PageSpeed, built into Chrome DevTools.

Waterfall charts and performance scores with a free account.

Run tests from real devices and locations, with filmstrips.

Quick single-URL load-time check.

Global speed test with a full waterfall.

Speed tests from dozens of global locations.

Mobile and desktop speed checks from around the world.

The most-installed WordPress SEO plugin.

Feature-rich WordPress SEO with schema modules built in.

Long-running WordPress SEO toolkit.

Powerful WordPress SEO without upsell walls.

Lightweight, automated WordPress SEO.

Official Google dashboard wiring Search Console and GA4 into WordPress.

Manage 301s and track 404s from the WP admin.

See the database queries and hooks behind every page load.

Cache, minify, and database cleanup in one plugin.